"...Do we really need to explain what 'cool stuff' means? I mean it's stuff we think is cool right? I know we have 'Awesome' in the title, so we could call it 'Awesome Stuff' but that's a little redundant, and all the stuff on our site is Awesome and if we broke it into smaller categories then we would have one or two items in each category and that would be too much for people, right? So, what am I going to write for the description? I don't know Mom, I'll just write what I'm saying right now and people will understand..."